We crowd-develop iconic gaming hardware, bringing you gaming-changing experiences to get the most out of your game.

Our Story

Dough. A company. A feeling. A deep-rooted belief.

We believe in the power of many. And in the forces of passion. We are not like every other gaming brand out there. Community-powered at heart, we love great technology. Working hand in hand with enthusiasts around the world, we create tools which focus on everything you need, and nothing you don’t.

Collaborative, fun, and friendly as a company, yet progressive and sophisticated in our approach to products. We do everything with a sole purpose in mind:

To power your passion.

Our Story

Dough. A company. A feeling. A deep-rooted belief.

We believe in the power of many. And in the forces of passion. We are not like every other gaming brand out there. Community-powered at heart, we love great technology. Working hand in hand with enthusiasts around the world, we create tools which focus on everything you need, and nothing you don’t.

Collaborative, fun, and friendly as a company, yet progressive and sophisticated in our approach to products. We do everything with a sole purpose in mind:

To power your passion.

Advance consumer technology through the power of many.
We see a world in which the best tools are built hand in hand.
power your passion
We crowd-develop iconic gaming hardware, focusing on the essential

Our value

REWARDING EARLY BACKES

We develop future-proof consumer technology. To reward early backers of our projects, we offer the best price to those who support us and pre-order at the start of our product development.

PAY FOR WHAT YOU NEED

We extend our “nothing extra” principle to our pricing too. Why pay for a stand or a cable you’d never use? The world has enough waste as it is. Pick what you need and pay only for what you use.

SUSTAINABILITY EFFORTS

While developing our products, we are mindful of the environment. That means that we strive to make conscious choices and pursue sustainable solutions to our devices and packaging.

LEAVE YOUR MARK

Help us shape the future of technology. Join our next crowd-development project and learn how a product is made from start to finish. We take you where no other manufacturer has taken you before – in the kitchen where the magic happens.

1. Qualified Purchasers receive an Apple Gift Card when they purchase an eligible Mac or iPad at a Qualifying Location. Only one Apple Gift Card per eligible Mac or iPad per Qualified Purchaser. Offer subject to availability. While supplies last. Qualified Purchasers shall receive a discount equal to the value of the Apple Gift Card off the price of the eligible Mac or iPad, but will be charged for all items in their cart, including the Apple Gift Card. Important notice regarding the checkout receipt and monthly statement for Apple Card Monthly Installment (ACMI) purchases with this promotion: Qualified Purchasers selecting ACMI (a 0% APR payment option) as payment type at checkout shall receive a discount equal to the value of the Apple Gift Card off the price of the eligible Mac or iPad. This will result in one ACMI installment plan over 12 months for the eligible iPad or Mac discounted by the instant credit, and a second ACMI installment plan over 12 months for the full price of the Apple Gift Card. The total combined amount charged over the two separate ACMI installment plans will reflect the original full retail price of the Eligible Product. Separately, Qualified Purchasers will receive and be charged for the Apple Gift Card in the amount of the applicable discount off the eligible Mac or iPad. ACMI is subject to credit approval and credit limit. Variable APRs range from 11.74% to 22.74% based on creditworthiness. Rates as of June 1, 2022. If you choose the pay‑in‑full or one‑time‑payment option for an ACMI‑eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI transactions and are subject to your standard purchase APR. See the Apple Card Customer Agreement at https://www.goldmansachs.com/terms-and-conditions/Apple-Card-Customer-Agreement.pdf for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch. Available for qualifying applicants in the United States. If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about accessing this offer or applying for Apple Card. This offer cannot be combined with the Apple Employee Purchase Plan or business loyalty pricing. Availability of in‑store promotion offerings may be limited by Apple Store location closures as a result of COVID‑19. Additional restrictions apply. View full terms and conditions of offer here.2. Apple Watch required. New subscribers only. $9.99/month after trial. Plan automatically renews until cancelled. A subscription is required for Apple Fitness+. Apple Fitness+ requires iOS 14.3 or later, iPadOS 14.3 or later, watchOS 7.2 or later, and tvOS 14.3 or later. To get the newest features, make sure your devices are running the latest software version.To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with the latest version of iOS or iPadOS. Update to the latest version by going to Settings > General > Software Update. Tap Download and Install.Available for qualifying applicants in the United States.Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.Learn more about how Apple Card applications are evaluated at support.apple.com/kb/HT209218.Major League Baseball trademarks and copyrights are used with permission of MLB Advanced Media, L.P. All rights reserved.